Guinness to redefine night football experience

Guinness officials and football fans at the launch of the Guinness Night Football at Serena on Monday October 14th, 2019 / Courtesy Photo

Football fans in Uganda and across the African continent might just have their dreams come true for simply showing off their soccer skills.

This was revealed by Guinness brand manager Cathy Twesigye at the launch of the Guinness Night Football at Serena Hotel on Monday night.

“We understand the nation’s passion for the beautiful game and are always looking for ways to celebrate and unite the passionate football fans,” Twesigye said at the event.

“We are committed to delivering remarkable experiences for consumers and for that we can’t wait to see you light up Uganda with Guinness, it’s going to be an experience like no other,” she added.

That remarkable experience will start on October 26th, 2019 at Lugogo Forest Mall as football fans will compete at a regional level, before heading to Fort Portal, Mbale and back to Kampala for the finale.

The series will take the game beyond traditional football and bring out the colour and vibrancy of the players, providing fans and spectators with an experience like no other in a series of cool immersive activities.

Football lovers will also be able to take part in a whole range of football activities from special in-bar games with incredible prizes up for grabs, through to larger football extravaganzas and skills challenges at Fanzone events, all with an amazing unexpected Guinness twist.

Participants will get a chance to win amazing prizes, meet celebrities and even be a part of an epic Pan African football extravaganza that will include a five a side football match, football skills showcase and much more.

The Pan African football extravaganza at the heart of the campaign will take place later this year Lagos Nigeria.

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